In 2022, Field Scout fully redesigned Willie Nelson’s Luck Ranch General Store during Lucktoberfest, a celebration of the diverse culture of Texas. More than 600 attendees sidled up to the Tecovas Hitching Post to make a custom bandana necklace while 360 attendees had their hair braided by on-site stylists (a nod to Willie Nelson’s iconic braids). Complimentary boot shines offered the best seats in the house with a great view of the main stage.